Sun Siyam continues to reinforce its commitment to the Chinese market with a series of impactful trade initiatives in Shanghai, bringing together key partners and elevating brand visibility in one...
Sun Siyam has intensified its focus on the Chinese luxury travel sector by executing a high-profile brand campaign on the Shanghai Bund, becoming the first hospitality group in its category to utilize the landmark’s mega screen. This visibility initiative was complemented by an exclusive networking event hosted on a private Huangpu River cruise, which brought together over 40 prominent travel wholesalers, media representatives, and industry partners. Led by CEO Deepak Booneady and the group’s executive leadership, the gathering aimed to consolidate strategic relationships and align on future growth trajectories within the Chinese market.
Operating a diverse portfolio of properties, including the expansive Siyam World in the Noonu Atoll, the group is leveraging these trade engagements to bolster its presence in Asia. Feedback from key partners, including representatives from Ctrip and Beijing Ontour, underscored a positive reception to the brand’s commitment to service quality and its tailored approach to meeting the evolving demands of affluent outbound travelers.
Read the full story
Reported by Visit Maldives
Curated by the Resortlife editorial team from publicly reported sources. Image courtesy of Visit Maldives.
