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What white label means in travel.
In travel, white label covers three things: the website and its address, the content and inventory behind it, and the client relationship. In a real white label arrangement the first and the third are yours, and a supplier provides the second.
It is not a referral, where you send the client to someone else's website and they own the relationship. It is not a reseller deal either, where you sell the supplier's own brand. The test is simple: whose name is on the website, the emails and the conversation?
On our side the supplier is the Maldives. Resortlife is a destination management company based in Malé. We have worked with resorts since 2006 and hold direct contracts with more than 180 of them. A white label site puts that catalog under your brand.







